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I’m not a businessman, I’m a business man.” It looks like Jay Z might be adding another point to his win column. According to the Wall Street Journal, Apple is in talks of purchasing the rapper’s Tidal streaming service.

Why would they do that you ask? While the service doesn’t have the revenue or subscribers of its streaming counterparts, one thing it does have is its artist friendly reputation. This same reputation led them to acquire the full catalog of Prince, making it the only streaming service to do so. Alongside that, exclusives from Beyonce, Jay Z, Kanye, and 19 other artists and bands, probably also played a role in Apple’s desire to purchaseĀ the service.

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