Up and coming California artist Kuna LaKai is creating his own sound throughout the underground, indie scene. We got a chance to chop it up with him as he unveils his latest project, “Welcome To Shore”.
Q: With your new project “Welcome To Shore” dropping today, explain the concept behind the project and why you chose that title.
A: When I started conceptualizing the project, the first thing that came to me was the title. For one, “Welcome to Shore” is me greeting listeners to my world and thoughts, but what makes it so fitting is I want my music to be an escape. I want my music to be a vacation for the listener. A place where you can be at peace. For me, there’s no place more relaxing than on an island.
Q: How did you first get into music?
A: I started as a real young’n. I started taking piano lessons when I was 3 years old. My mom plays the piano, my dad plays the trumpet, one of my sisters plays the flute and the other plays the clarinet. Music is just a part of our family, so in a sense, I was just born into it.
Q: Your new video for “Jacuzzi” is flawless. What was your inspiration for the video?
A: First of all, thank you for compliment. I knew it had to be different than anything anyone else is doing to stand out in this day in age so instead of just putting together a music video, I wanted to tell a story. Through symbolism, the story is all about me leaving the office, embracing my life as an artist, and overcoming the obstacles in my path. Cause we all know “they don’t wanna see me win”.
Q: What can fans expect following the upcoming project?
A: Singles! I have so much material that I want to share, and I don’t want to wait til my next project to give the people what I’ve been working on. At the same time though, I want to make sure that as many people get to experience “Welcome to Shore” as possible, so I’ll be spending more energy doing shows and giving fans concerts to remember.
Q: Thinking long-term, do you hope to eventually sign to a label, or would you rather stay independent?
A: This is an interesting debate. With more and more artist making a name for themselves while retaining their creative freedom, staying independent is very appealing. At the end of the day, I want to do what’s best for my family, the fans, and myself. I know my worth, so it’s really going to have to be a tempting offer to make me sign.
Q: Where do you see yourself in 5 years?
A: Making music and doing what I love day in and day out. My ambition and hunger are low key through the roof so when I tell people my goals they tend to look at me like I’m crazy. But the point is, I’m here, I’m aiming for the top, and not slowing down. Where I’ll be in 5 years? Guess only time will tell.
Q: Lastly, what do you bring to the industry as a young up and coming artist?
A: My music brings back the soul that seems to have disappeared from the game. I would describe myself as the hip hop version of Earth, Wind & Fire because my music can be enjoyed by people from different walks of life and is all about inclusion, passion, and faith.